Just as you need a roadmap for a successful road trip, you also need a strategic guide when implementing ways to drive traffic to your website. 

If you have the Traffic Trove Virtual Card Deck, you have 60 unorthodox ideas for driving traffic to your business. If you don’t have this resource, I am sure you have other ideas to try for increasing traffic. 

While that is awesome,  just having this list of ideas or even just implementing them is not enough. You also have to spend a bit of time planning how to implement them and then evaluate their effectiveness. 

You can get free mini card decks sent to your email right here. And you can read about one of the strategies, creating a branded comic strip and using AI to help you do so.

Let’s navigate this exciting journey, exploring the essential questions to ask before, during, and after your campaign.

Buckle up, adjust your mirrors, turn up the volume on your favorite playlist and follow this guide: your trusty GPS for traffic-generation ideas and the best ways to evaluate them and still enjoy the ride.

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Table of Contents

Preparing for the Journey

Before you hit the road to drive traffic, decide where you’re going and who you are picking up along the way.

For the  GPS in your car to work, you have to set a destination (are you headed to your favourite beach or your office) and you have to decide who is coming along. For traffic generating ideas to work, you must decide two things. 

Where are you headed (what are your goals)?

Define clear, measurable goals before setting off. Decide what you’re trying to achieve and what metrics you need to achieve to consider it a success. 

Are you trying to 

  • increase web traffic (for example, an increase of 5% in website visitors in the next month) 
  • generate leads (for example, 100 new email leads in 2 weeks)
  • boost sales (for example, sell 10 courses in the next week)

Who’s coming along (who is your ideal audience)?

Knowing your ideal audience is crucial in crafting a successful marketing campaign. You need to understand their needs, their behaviours, their likes and dislikes. 

Then map the route so that you increase the chances of reaching your ideal audience, so you can take them along for the ride. In other words, tailor your marketing message to resonate with them and choose the right platforms for outreach.

With your goals set and audience identified, let’s turn the key in the ignition. 

Hitting the Road: Navigating the Implementation Phase

The GPS is set and we are ready to start on our adventure by asking these questions

Are you on the right route (reaching the target audience)?

As you are zipping down the highway, singing along with your playlist, keep an eye on the signs so that you don’t veer off course or worse, find you’ve been going in the wrong direction the whole time. 

Monitor your campaign and evaluate whether your content is actually reaching your intended audience and resonating with them. Is the campaign having the desired effect? Are people engaging, signing up, buying? 

Do this along the way so you can course correct during the campaign and get the most out of it that you can. 

Road Trip Reflections: The Post-Implementation Phase

woman in car celebrating getting to her destination by extending her arms

The drive is over and as we turn off the ignition and sit back, we need to reflect on the journey.  First take a look around you.

Did you arrive at your planned destination (achieve your goals)?

Did you get where you wanted to go? Did you meet your goals?

Were you able to

  • increase web traffic?
  • generate leads?
  • boost sales?

And did you meet the goal numbers

  • increase web traffic (did you see an increase of 5% in website visitors in the next month)
  • generate leads (did you get 100 new email leads in 2 weeks)
  • boost sales (did you sell 10 courses in the next week)

Whether or not you achieved your goal, it’s all good. Analyze what did and didn’t work and learn from it.

View every campaign as an experiment.

Was the journey worth the resources (return on investment)?

When you reflect on your road trip, you might ask, “Was getting here worth it?”

Similarly, you need to ask if the resources you put into this marketing campaign gave you a good return on investment. Did the increase in traffic or leads or sales justify the time, effort, and money put into the campaign?

If so, great! Celebrate. 🎉 🍾

If not . . . 🤔

assess what you can do differently next time or decide that this is not an idea you want to try again any time soon. 

Avoiding Traffic Jams: Common Pitfalls and How to Steer Clear

To avoid marketing ‘traffic jams’ on this marketing road trip, beware of these common pitfalls:

The Detour Disaster: Veering Off-Strategy

Sometimes, it’s tempting to stray from your strategy, perhaps by a new social media platform (Threads, I am looking at you) or a trendy tactic. Sure, it might seem exciting, but does it align with your goals and audience? If not, you may end up wasting valuable time and resources.

Remember, even when you grab a whole Traffic Trove of 60 ideas for a ridiculously low price, don’t try to implement them all at once. Decide on one idea, plan it and see it through, making adjustments as needed. Wait until one idea is fully implemented or is over before starting on the next one. 

Always refer back to your roadmap—your strategy. While exploring new avenues can be beneficial, make sure they align with your destination.

The Missed Exit: Ignoring Analytics

road sign showing Traffic goals and arrows pointing to the right. Also says 1 at a time.

Don’t drive blind—monitor your progress regularly with analytics. 

Analytics offer valuable insights into your campaign’s performance. They tell you if you’re reaching your target audience, if your message resonates with them, and if you’re achieving your goals. Ignoring these is like disregarding road signs—you’re likely to get lost.

To stay on track, make analytics your co-pilot. Regularly check your progress and adjust your course as needed.

The One-Way Street: Forgetting About Engagement

Keep your audience engaged—digital marketing is a two-way street.

Have a conversation, don’t just talk at your audience:

  • respond to comments, 
  • ask for feedback, and 
  •  encourage interaction. 

This builds a relationship with your audience and keeps them interested in the journey.

Now, let’s recap what we’ve learned on our journey.

Your Ultimate Roadmap to Success: Key Takeaways

From setting clear goals to understanding your target audience, monitoring progress, and evaluating the results, we’ve explored the roadmap to a successful traffic-generation journey. Remember these key points and avoid common pitfalls, and you’re set for a smooth ride towards marketing success.

So I invite you to grab the Traffic Trove Virtual Card Deck and

  • pick a card,
  • decide how you’ll implement it in your business,
  • decide on your goals for that idea and how you are going to reach your ideal audience,
  • check in along the way, making course corrections when needed,
  • reflect on how effective the idea and the implementation were,
  • decide on how to adjust it next time,
  • don’t forget to enjoy the ride.

Then keep on keeping on or pick another card to add to or replace the last idea.

Every campaign is a unique journey, an opportunity to connect, engage, and offer value to your audience. Happy marketing!